Bike-Sharing in der Schweiz – Wettbewerb oder «the winner-takes-it-all?»

wheels of bicycle for rent standing on the parking

«Neues Bike-Sharing-Unternehmen kommt nach Zürich – der Konkurrenzkampf wird immer härter», unter diesem Titel erschien am Montag 11.12.2017 in der NZZ ein Bericht, welcher uns etwas aufhorchen lässt.

Smide und Carvelo2go, sind #bikesharing-Angebote, welche mit Schweizer Partnern an den Markt gebracht werden. Es ist nicht von der Hand zu weisen, dass diese Anbieter noch einen weiten Weg vor sich haben, bis ihr Angebot vom Schweizer Konsumenten adoptiert wird.

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Sharing Economy Night Basel 2017: ein Rückblick

Mit einem Besucherrekord und einem ausgesprochen vielseitigen Programm ging am 24. Oktober 2017 in Basel die von Sharecon mitveranstaltete Sharing Economy Night über die Bühne. Mehr als 100 aufmerksame Zuhörer folgten den einleitenden Referaten, genossen die anschliessende Sharing Jam Session mit acht präsentierenden Plattformen, engagierten sich aktiv in einem der sieben angebotenen Workshops und diskutierten schliesslich munter bei der zusammenfassenden Podiumsdiskussion mit.

panorama

Der rote Faden der Sharenight 2017 – Share and the City, also Möglichkeiten, Chancen und auch Probleme, welche die Sharing Economy den Städten bringt – reichte bis in die Podiumdiskussion hinein und führte zu diesem Fazit:

Wir stehen vor Umwälzungen, die in ihrem Ausmass mit der industriellen Revolution vor gut 150 Jahren zu vergleichen sind. Folgende wohl unumkehrbare und auch unabwendbare Ursache-Wirkungskette kommt dabei zum Tragen: (1) Der ökonomische und ökologische Druck zum Tauschen und Teilen wächst – wenn auch in der wohlhabenden Schweiz noch nicht in gleichem Mass wie im Ausland – und sorgt damit für einen Anreiz (2) die laufend verbesserten technischen Möglichkeiten von mobilen Endgeräten und permanenter Vernetzung für Sharing verschiedenster Art zu nutzen. Das bringt (3) immer mehr Einzelpersonen und Organisationen dazu konkrete Initiativen zu lancieren und diese mit Herzblut und oft ohne konkrete Gewinnaussichten zu verfolgen – Sharing-Projekte in Quartieren oder neue online-Services zum gemeinsamen Nutzen, Tauschen und Wiederverwerten beispielsweise. Durch diese unzähligen konkreten Initiativen wird (4) ein Kulturwandel angestossen, der die Access Economy – das Prinzip von Zugang zu Services und Produkten statt deren Besitz – in die Köpfe der Menschen bringt. Permanente Herausforderung dabei: (5) das aktuelle regulatorische und gesetzliche Umfeld, das mit den neuen Formen von Arbeit, Produktion und Konsum nicht kompatibel ist.

Sowohl für Anbieter wie auch für Nutzer von Services und Produkten aller Art gilt es also sich auf eine neue Welt einzustellen, die folgendermassen charakterisiert werden kann:

  • Zugang zu Objekten und Services wird die Ökonomie des digitalen Zeitalters bestimmen.
  • Netzwerk-basierte Geschäftsmodelle stehen im Zentrum der Digitalen Transformation.
  • Ein «Sharing»-Feature ins Geschäftsmodell zu integrieren wird in den meisten Branchen zum Standard werden.
  • Gig-Economy wird im Arbeitsmarkt der digitalen Zukunft eine zentrale und laufend zunehmende Rolle spielen.
  • Vertrauen und Privatsphäre werden die wesentlichen Erfolgsfaktoren der «Collaborative Consumption» und der Sharing Economy sein.

Alle ökonomischen Parteien sind gefordert sich auf die Entwicklung in diese Richtung einzustellen. Es spielt dabei kein Rolle, ob man die Sharing Economy liebt oder nicht. Sie setzt sich von selbst durch – und sie ist gekommen um zu bleiben.

Weitere Infos zur Sharenight 2017 gibt’s hier.

Wir sind auf der Suche – Bist Du dabei?

Die Sharing Economy ist schon lange kein Buzzword mehr und verändert immer mehr unsere Gesellschaft.
Sharecon hat sich zum Ziel gesetzt einen aktiven Beitrag zur Weiterverbreitung der Sharing Economy zu leisten. Mitglieder betreuen, Wissen zur Verfügung stellen, Networking auf allen Ebenen u.v.m. gehören dabei zu den wichtigsten Aufgaben.

  • Hast du Lust aktiv an der Weiterentwicklung von Sharecon mitzuarbeiten?
  • Möchtest Du aktiv die Sharing Economy in der Schweiz mitgestalten?
Wir sind auf der Suche nach Unterstützung um unsere Ziele noch besser erreichen zu können.

Dazu suchen wir Dich!

Melde dich einfach bei: rene.lisi@sharecon.ch 

 

Sharing employees? Mitarbeiter-Sharing!

Es gibt heute die unterschiedlichsten Lösungen und Angebote, welche unter dem Begriff #SharingEconomy zusammengefasst werden können. Wir publizieren heute einen Gastbeitrag von Brigitte Küng – HTW Chur in der Originalfassung. Dieser Beitrag vermittelt einen interessanten Einblick auf einen Bereich, welcher nicht so bekannt ist, obwohl er über einiges Potenzial verfügt.

—————- Gastbeitrag von Brigitte Küng, HTW Chur ————–

Sharing Economy is on the rise: Cars, condos and a range of services can be shared. But what about employees? How can people be shared by companies?

No offence – we are not talking about TVsoaps such as “Frauentausch”; we are talking sharing economy.

HN2A9273Sharing seasonal workers is actually the idea behind the project “Mitarbeiter-Sharing” (Employee Sharing) that was initiated by me and my team from the University of Applied Sciences HTW Chur two years ago.

At the time, we were surprised to learn that in our neighbour canton Ticino as much as 30% of all employees from the gastronomy and hotel sector do not work during off-season but draw money from unemployment insurance instead – year by year, all winter long.

However, this is exactly the time when the season in Grisons is peaking and qualified staff is so scarce that many hotelier desperately and frantically tries to recruit personnel, often enough unsuccessfully. Of course, the problem is not exclusive to the cantons Ticino and Grisons. Many other holiday destinations in Switzerland face the same seasonal challenges. In the same time, skills shortage in the hotel and gastronomy sector is a fact, especially in seasonally affected regions. Seasonal jobs are often less attractive and qualified workers are choosey when they pick their jobs – which are often open-ended long-term contracts. So, the tourism sector faces the additional challenges to make seasonal jobs more attractive.

This led us to a simple but effective approach:

  • What if hotels and restaurants would share their seasonal workers and offer them an all-year-round perspective instead of short-term seasonal jobs?
  • What if a winter and a summer season job would cleverly be combined to an attractive package?

HN2A8908All involved parties could profit: Companies could offer more attractive job packages and improve their image as an employer that cares. Employees could profit from diversified jobs that offer personal perspectives and development as well as a stable income situation over the year. And the government could save considerable amounts of money for unemployment compensation that is caused by seasonality. In Ticino and Grisons alone, we talk about approximately 30 Mio Swiss Francs that could be saved every year – and that’s just the hotel and gastronomy sector!

So, how do it? As with most sharing economy business models the Internet and all its tools and gadgets play a major role. We soon realised that a match-making platform was needed in order to bring together a certain number of companies, their seasonal winter- and summer jobs as well as job seekers. When we started to take the first careful steps with our 20 partner companies with their 50+ hotels and restaurants in 2015, we soon discovered that complexity can grow very quickly, even with such a manageable amount of members. With about 200 employee exchanges between our pioneer companies in the last year we have reached our limits quickly. We understood that digital tools are needed to install effective instruments of cooperation.

And that’s exactly what we are doing now: Working on a clever platform that will enable hotels and restaurants to easily cooperate with partners – even when the responsible HR managers never met. In a very interesting process of cooperation between human resources managers and hotel directors, IT professionals and our academic team we have developed a concept how the platform needs to work in order to meet our goals over the last year. We are now in the middle of the realisation phase that is dominated by a flexible scrum approach, sprints, deadlines and testing phases.

At the moment, the Association Mitarbeiter-Sharing consists of 22 renowned member companies from the tourism sector with their over fifty hotels and restaurants, as well as the contribution of the University of Applied Sciences HTW Chur.

For another year now we will develop, implement and test our Mitarbeiter-Sharing platform to launch it to the public in 2018 and make it accessible to other companies that offer seasonal jobs and are willing to cooperate and share their employees.

Brigitte Küng - HTW ChurBrigitte Küng, HTW Chur – brigitte.kueng@htwchur.ch

http://www.enjoy-summer-winter.ch/

http://www.facebook.com/mitarbeitersharing

 

Sharecon behind the scenes: Roger Basler

Roger Basler 2016_smallWho are you in one sentence?

An entrepreneur and author who got influenced by the sharing idea a few years ago and is developing for example the service of Teslasharing in this regard.

What is your background?

I support small enterprises with their daily challenges in strategy finding, digital marketing, social media, e-commerce and business development for IoT and the Sharing Economy since 2010. I studied international management in Switzerland and Spain and was working abroad from 2005 to 2010.

What is Sharing Economy for you?

Its not only a chance, its a paradigm shift in the maximal usage of services of goods. It is not less for many, but more for all. Developing new business models is a big chance that lifts up small and medium enterprises all over the world.

Whats the future of the Sharing Economy?

Sharing always was a natural part of our daily life. It will however, be more institutionalised, fragmented and cheaper for each and one of us.

If you could change one thing in the world, what would it be?

Failing is an option but not in Europe – let’s embrace it as society but also as individuals.

Sharecon behind the scenes: Frank Wolff

portrait-frank-wolffWho are you in one sentence?

Sharing Economy entrepreneur who got infected by the sharing- and crowdsourcing virus a few years ago and who is now enthused about pushing initiatives within that area.

What is your background?

Studies of Banking and Finance and a track record of more than 15 years in banks. Visiting professor for Quality Management and Service Excellence in Lucerne and Co-Founder of the Sharing Economy Night Basel. Active christian, wine lover, vintage car fan.

What is Sharing Economy for you?

A tremendous chance for a new economic era offering not only a more efficient but above all a more fair and even distribution of resources and wealth. A chance that may well be missed though and even end up in the opposite.

Whats the future of the Sharing Economy?

Sharing will become a natural part of our every day’s life. Not to share will become too expensive. Sharing will never disappear again. Hopefully we will do the right thing out of it!

If you could change one thing in the world, what would it be?

Let’s implement a Rewind Button in order to give everybody a second try.

Sharecon behind the scenes: Teresa Viertel

Foto TeresaWho are you in one sentence?

I see myself as a positive, multi-cultural person who is motivated to do something meaningful – even if only in my own small world.

What is your background?

In 2012 I finished my Masters Degree in Marketing and having worked during the studies in Product Marketing, Dialog-Marketing and Event Management, I now found my path working for a 360 degree-marketing agency as a Project Manager for Events & Promotions. I got involved in the topic of the Sharing Economy while I wrote my Master Thesis on the possible integration of a clothing Sharing Platform within a traditional company – it’s interesting to see how things evolved towards more awareness and acceptance in regards to this topic.

What is Sharing Economy for you?

Essentially it’s a new lifestyle for me – a way to bring people together and find opportunities against unnecessary consumption.

Whats the future of the Sharing Economy?

Hopefully it will be the new normal and more traditional companies will see it as a potential to integrate or change to a sharing business model.

If you could change one thing in the world, what would it be?

Open people’s eyes so that they can see how wasteful and resource unfriendly we are living nowadays.