Sharing employees? Mitarbeiter-Sharing!

Es gibt heute die unterschiedlichsten Lösungen und Angebote, welche unter dem Begriff #SharingEconomy zusammengefasst werden können. Wir publizieren heute einen Gastbeitrag von Brigitte Küng – HTW Chur in der Originalfassung. Dieser Beitrag vermittelt einen interessanten Einblick auf einen Bereich, welcher nicht so bekannt ist, obwohl er über einiges Potenzial verfügt.

—————- Gastbeitrag von Brigitte Küng, HTW Chur ————–

Sharing Economy is on the rise: Cars, condos and a range of services can be shared. But what about employees? How can people be shared by companies?

No offence – we are not talking about TVsoaps such as “Frauentausch”; we are talking sharing economy.

HN2A9273Sharing seasonal workers is actually the idea behind the project “Mitarbeiter-Sharing” (Employee Sharing) that was initiated by me and my team from the University of Applied Sciences HTW Chur two years ago.

At the time, we were surprised to learn that in our neighbour canton Ticino as much as 30% of all employees from the gastronomy and hotel sector do not work during off-season but draw money from unemployment insurance instead – year by year, all winter long.

However, this is exactly the time when the season in Grisons is peaking and qualified staff is so scarce that many hotelier desperately and frantically tries to recruit personnel, often enough unsuccessfully. Of course, the problem is not exclusive to the cantons Ticino and Grisons. Many other holiday destinations in Switzerland face the same seasonal challenges. In the same time, skills shortage in the hotel and gastronomy sector is a fact, especially in seasonally affected regions. Seasonal jobs are often less attractive and qualified workers are choosey when they pick their jobs – which are often open-ended long-term contracts. So, the tourism sector faces the additional challenges to make seasonal jobs more attractive.

This led us to a simple but effective approach:

  • What if hotels and restaurants would share their seasonal workers and offer them an all-year-round perspective instead of short-term seasonal jobs?
  • What if a winter and a summer season job would cleverly be combined to an attractive package?

HN2A8908All involved parties could profit: Companies could offer more attractive job packages and improve their image as an employer that cares. Employees could profit from diversified jobs that offer personal perspectives and development as well as a stable income situation over the year. And the government could save considerable amounts of money for unemployment compensation that is caused by seasonality. In Ticino and Grisons alone, we talk about approximately 30 Mio Swiss Francs that could be saved every year – and that’s just the hotel and gastronomy sector!

So, how do it? As with most sharing economy business models the Internet and all its tools and gadgets play a major role. We soon realised that a match-making platform was needed in order to bring together a certain number of companies, their seasonal winter- and summer jobs as well as job seekers. When we started to take the first careful steps with our 20 partner companies with their 50+ hotels and restaurants in 2015, we soon discovered that complexity can grow very quickly, even with such a manageable amount of members. With about 200 employee exchanges between our pioneer companies in the last year we have reached our limits quickly. We understood that digital tools are needed to install effective instruments of cooperation.

And that’s exactly what we are doing now: Working on a clever platform that will enable hotels and restaurants to easily cooperate with partners – even when the responsible HR managers never met. In a very interesting process of cooperation between human resources managers and hotel directors, IT professionals and our academic team we have developed a concept how the platform needs to work in order to meet our goals over the last year. We are now in the middle of the realisation phase that is dominated by a flexible scrum approach, sprints, deadlines and testing phases.

At the moment, the Association Mitarbeiter-Sharing consists of 22 renowned member companies from the tourism sector with their over fifty hotels and restaurants, as well as the contribution of the University of Applied Sciences HTW Chur.

For another year now we will develop, implement and test our Mitarbeiter-Sharing platform to launch it to the public in 2018 and make it accessible to other companies that offer seasonal jobs and are willing to cooperate and share their employees.

Brigitte Küng - HTW ChurBrigitte Küng, HTW Chur – brigitte.kueng@htwchur.ch

http://www.enjoy-summer-winter.ch/

http://www.facebook.com/mitarbeitersharing

 

Sharecon behind the scenes: Roger Basler

Roger Basler 2016_smallWho are you in one sentence?

An entrepreneur and author who got influenced by the sharing idea a few years ago and is developing for example the service of Teslasharing in this regard.

What is your background?

I support small enterprises with their daily challenges in strategy finding, digital marketing, social media, e-commerce and business development for IoT and the Sharing Economy since 2010. I studied international management in Switzerland and Spain and was working abroad from 2005 to 2010.

What is Sharing Economy for you?

Its not only a chance, its a paradigm shift in the maximal usage of services of goods. It is not less for many, but more for all. Developing new business models is a big chance that lifts up small and medium enterprises all over the world.

Whats the future of the Sharing Economy?

Sharing always was a natural part of our daily life. It will however, be more institutionalised, fragmented and cheaper for each and one of us.

If you could change one thing in the world, what would it be?

Failing is an option but not in Europe – let’s embrace it as society but also as individuals.

Sharecon behind the scenes: Frank Wolff

portrait-frank-wolffWho are you in one sentence?

Sharing Economy entrepreneur who got infected by the sharing- and crowdsourcing virus a few years ago and who is now enthused about pushing initiatives within that area.

What is your background?

Studies of Banking and Finance and a track record of more than 15 years in banks. Visiting professor for Quality Management and Service Excellence in Lucerne and Co-Founder of the Sharing Economy Night Basel. Active christian, wine lover, vintage car fan.

What is Sharing Economy for you?

A tremendous chance for a new economic era offering not only a more efficient but above all a more fair and even distribution of resources and wealth. A chance that may well be missed though and even end up in the opposite.

Whats the future of the Sharing Economy?

Sharing will become a natural part of our every day’s life. Not to share will become too expensive. Sharing will never disappear again. Hopefully we will do the right thing out of it!

If you could change one thing in the world, what would it be?

Let’s implement a Rewind Button in order to give everybody a second try.

Sharecon behind the scenes: Teresa Viertel

Foto TeresaWho are you in one sentence?

I see myself as a positive, multi-cultural person who is motivated to do something meaningful – even if only in my own small world.

What is your background?

In 2012 I finished my Masters Degree in Marketing and having worked during the studies in Product Marketing, Dialog-Marketing and Event Management, I now found my path working for a 360 degree-marketing agency as a Project Manager for Events & Promotions. I got involved in the topic of the Sharing Economy while I wrote my Master Thesis on the possible integration of a clothing Sharing Platform within a traditional company – it’s interesting to see how things evolved towards more awareness and acceptance in regards to this topic.

What is Sharing Economy for you?

Essentially it’s a new lifestyle for me – a way to bring people together and find opportunities against unnecessary consumption.

Whats the future of the Sharing Economy?

Hopefully it will be the new normal and more traditional companies will see it as a potential to integrate or change to a sharing business model.

If you could change one thing in the world, what would it be?

Open people’s eyes so that they can see how wasteful and resource unfriendly we are living nowadays.

Sharecon behind the scenes: René Lisi

FotoRené_PortraitWho are you in one sentence?

DIGITAL & CUSTOMER ALCHEMIST: professional and private focus on #digitaltransformation, #sharingEconomy putting always #customerfirst. I am a Millenial in a BabyBoomer Body.

What is your background?

Consultant with strong operational executive background. I am working regularly with startups and with people with a “startup” mindset.

What is Sharing Economy for you?

The Sharing Economy (peer-to-peer, collaborative consumption) is part of the 55 business model patterns according to http://www.bmilab.com. I am personally convinced that Sharing Economy is more than «what’s mine is yours». Sharing Economy is also an economical and societal model focusing on providing «access» to people, objects, knowledge and services and will change significantly the way we produce, learn and consume in a digital world.

Whats the future of the Sharing Economy?

The future of Sharing Economy is bright. Citizens become more and more aware of the benefits. Digital Transformation will also present more peer-to-peer solutions. Even Cities start to launch initiatives toward a kind of «sharecity» vision. The future is also challenging due to the need for regulations (improvements, adaption etc.).

If you could change one thing in the world, what would it be?

As Customer Alchimist I would love to change the way consumer data are managed. I would like to give this task back to each citizen making him owner again of its personal data and get also part of the benefits out of those data. New technologies (e.g. blockchain) today would allow to make this vision becoming reality. As individuum I own my data and provide access to companies who would like creating a realtionship with me.

Announcement Sharing Economy – Sharecon Switzerland

New Commitee and new programm of Sharecon

The Sharing Economy in Switzerland has evolved

Four years ago, in 2013, Stella V. Schieffer, Andreas Amstutz and René F. Lisi founded Sharecon, the Swiss Association of Sharing Economy. The main purpose was to promote the new societal model across the country, to support Swiss start-ups acting in this market segment and organizing focused events to showcase new solutions and business models.

Since then, the Swiss Sharing Economy market has evolved. AirBnB and Uber have entered also the Swiss market. Even if it may be questioned whether those businesses can be considered as sharing economy solutions, they have changed the perception of all consumers.

Stella V. Schieffer and Andreas Amstutz have decided to withdraw from Sharecon’s committee, both for professional reasons. We with them the best of luck for the future and express our gratitude for all the work done.

Digital transformation moved from a buzzword to a daily reality, changing our way of life, of doing business and the way we consume. Sharing economy, collaborative consumption and access economy are more and more considered as digital business model opportunities. Peer-to-peer platforms are considered as one of the possible solutions to face digital transformation.

That’s why Sharecon has decided to adapt its structure and actions in Switzerland to meet its vision and mission:

  • As of 1.4.2017 Sharecon is structured in chapters across Switzerland. The chapter Zurich, managed by René F. Lisi. The chapter Geneva (Suisse Romande), managed by Jonathan Normand. The chapter Basle (Nord-West) managed by Frank Wolff.
    Sharecon is currently in discussions with candidates for the chapters of Swiss Central and East Switzerland.
  • The Sharecon committee as of 1.4.2017: René F. Lisi – president, Roger Basler – PR & marketing, Jonathan Normand – chapter Geneva, Frank Wolff – chapter Basle.
  • Sharecon’s vision and mission remains the same but will emphasize the collaboration part between universities, federal politic and the Swiss economy.
  • Sharecon will organize focused events and seminars as well on a chapter level as well as centrally.

Sharecon will launch in 2017 a dedicated study – yearly repeated – to learn more about the Swiss Sharing Economy market, its actors and consumers and will publish the results through various channels and medias.

The next Sharecon events are: 09/2017 topic to be announced; 10/2017 Sharenight Basle.

We invite companies and interested people to join us in our activities, selecting one of the different possibilities such as becoming member, event sponsor, survey and project sponsor or joining the regional or central committee.

Genfer Wirtschaftsdelegation goes Silicon Valley

Laptop computer over New York city skyline. Retro filter effect

New York, 1. Mai 2017 (französische Version am Ende des Beitrags);
Jonathan Normand, welcher kürzlich zu Sharecon (Schweizerische Vereinigung der Sharing Economy) gestossen ist und das Chapter Westschweiz übernimmt, begleitet vom 30. April bis 6. Mai 2017 eine Delegation von Unternehmern aus Genf auf eine ausgedehnte Reise in die Vereinigten Staaten. Die Genfer Delegation wird vom Genfer Staatsrat Pierre Maudet geleitet.

Die Reisegruppe hat ein anspruchsvolles Programm zusammengestellt, welches nicht nur nach New York führt, sondern ebenfalls in das Silicon Valley.

  • In New York wird man OpenInnovation-Strukturen wie beispielsweise WeWork besuchen und sich mit Manhattan’s Finanz-Akteuren über das Thema #FinTech unterhalten. Ein Treffen mit der New Yorker Regierung wird Einblicke in das Programm «Best For NYC» ermöglichen. New York hat damit ein Wirtschaftsförderungsprogramm lanciert, welches Wirtschaft mit gesellschaftlichen und umweltpolitischen Aspekten verbindet.
  • Im Silicon Valley wird das WEF durch sein Forschungszentrum «Industrie 4.0»  führen. Nicht fehlen darf natürlich ein Besuch der berühmten D.School der Standford University, um einen Einblick in die neuesten Design-Methoden zu erlangen.

Auf dieser Reise sind nicht nur politische Vertreter von Stadt und Kanton Genf anzutreffen, sondern auch Vertreter des DG DERI (direction générale du développement économique, de la recherche et de l’innovation), des CCIG (chambre de commerce, d’industrie et des services de Genève). Selbstverständlich sind auch Vertreter der FinTech- und Detailhandelsbranche, Startups und der Universität Genf dabei.

Wir dürfen uns auf interessante Gespräche und einen anschliessenden Reisebericht freuen.

Französische Version

Robot OK gesture, the US flag. Broken bandaged fingerNew York, le 1 mai 2017. Jonathan Normand , fraîchement nommé au comité directeur de la Swiss Sharing Economy Association (ShareCon), se joindra à la trentaine d’entrepreneurs qui constituent le bras entrepreneurial de la délégation économique à destination des États-Unis, du 30 avril au 6 mai 2017, sous la conduite du conseiller d’État Pierre Maudet. Un programme musclé a été préparé avec une principale priorité, être orientée tant sur l’innovation que sur la reconnaissance envers les entreprises qui ont un ancrage Genevois.

La délégation se rendra à New York au sein des structures d’open innovation comme WeWork, mais aussi à la rencontre des acteurs de la finance de Manhattan pour y découvrir comment le virage des FinTech est pris là-bas. Une rencontre avec les autorités de la ville de New York permettra aussi de partager comment avec leur programme Best For NYC, ils ont pu renforcer et stimuler le tissu économique de leur ville en y ajoutant une dimension sociétale et environnementale.

La seconde partie du voyage se déroule en Californie pour une immersion au sein de société innovante où seront partagées les innovations en intelligence artificielle et robotisation. Durant ce marathon de l’innovation à San Francisco, le WEF nous présentera son centre de recherche pour la 4ème révolution industrielle et cerise sur le gâteau, une visite guidée de la fameuse d.school de l’université de Stanford permettra de découvrir les techniques de conception (Design) innovantes qui y sont conçues.

Pilotée conjointement par l’État de Genève, respectivement la DG DERI (nouvelle direction générale du développement économique, de la recherche et de l’innovation)  et la CCIG, ils ont réussi à convier à ce voyage des patrons de fintech, du négoce, du commerce de détail ou des start-up ou encore des dirigeants de l’Université de Genève ce qui prédit des échanges très intéressants au regard de l’inspiration des rencontres prévues.